Half a billion people accessed to Internet from a mobile device in 2009 / Mobile subscribers will surpass 5 billion in 2010 (that's over 70 % of the world population) / 54 millions smartphones were sold worldwide in Q1 2010, that’s 48% more than in Q1 2009 (Garner) / You do not need a 'smart'phone to access the mobile Web / Worldwide mobile web traffic increased 18% month-over-month (AdMob) / Since Feb 2010, Facebook is generating more traffic than Google.com (MercuryNews & Compete) / 1 Facebook user out of 4 is a mobile user (FB press stats) /